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RE: Why "Promising" doesn't mean "Cure"
This is why it is so important to have PR agencies, who specialise in science and employ people with backgrounds in science AND communication. In my opinion, a lot of miscommunication is based on misunderstandings or misinterpretations of scientific results. But of course, scientists will first have to understand the value of good science communication.
I agree... though that's a rare combination of skills to have. In all my studies I've only met a small handful of students who I'd trust to explain their research to a layperson, without just confusing them.
Hopefully as we progress and education gets better people will realize the value in investing in and spreading good scientific knowledge and information.