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RE: A new way to publish research findings. The Fair Journal pay scientists what is fair, and publish cartoon versions of the articles for kids
Hi Jonas,
For the reasons you mentioned, I would focus on the outreach part only. There is nothing with this respect on the market (at least to my knowledge) and I really think the idea is good. When you get there, you should then consider diversifying. But before that, you would need to make your brand known and recognised. It is easier to do so through a domain (outreach) where the competition is less fierce.
Consequently, I would remove any mention of "regular" publications from the website.
Cheers!