I think I understand what they're trying to do to legitimize the payment... they want you to use all of the respected services (ie @randowhale and @minnowbooster) for post value and their service for a large NUMBER of votes. Together it gives the illusion of a popular post: high dollar value and lots of upvotes.

It's supposed to convince other voters that this is a well received post between value and # of upvotes.

They should NOT use the word whale, or associate themselves with @randowhale and @minnowbooster, since they do not offer a similar product at all.