Worshiping God is the most noble, high and important activity that human beings can perform. We were created for that, and when man sinned thus breaking his relationship with God, he sent his own Son in order to redeem us so that we could become true worshipers again. This is what Jesus wanted to convey to the woman when he said: "the Father such worshipers seek to be adored". So important is the theme, that worship will be our main activity for all eternity. We can see it often in the book of Revelation, where all celestial beings worship God without ceasing.
(Rev 4: 8-11) "And the four living creatures had each one six wings, and around and within were full of eyes, and did not cease day and night to say: Holy, holy, holy is the Lord God Almighty, who was, who is, and who is to come, and whenever those living beings give glory and honor and thanksgiving to the one who sits on the throne, to the one who lives for ever and ever, the twenty-four elders they prostrate themselves before him that sits on the throne, and they worship him that lives for ever and ever, and cast their crowns before the throne, saying, Lord, you are worthy to receive glory and honor and power, for you you created all things, and by your will they exist and were created. "