SATT( THE FUTURE OF ADVERTISING INTELLIGENCE)

iamadebolaji (9)in #satt • 6 years ago

SaTT tokens will be used to govern advertising transactions between advertisers and publishers, thanks to Ethereum's SMARTCONTRACT technology, SaTT tokens will make transactions faster, safer and less expensive. Smart Contract SaTT, an advertiser can easily create advertising campaigns whose conditions of participation and results will be stored in decentralized distributed registers (blockchain) The SaTT Smart Contract works in a decentralized and distributed manner. The blockchain will include all current offers that allow any API or platform to perform operations, whether creating as part of an adbuilder, posting to make an ad directory, or as an oracle, for example by providing the necessary statistics to validate and quantify the transaction. The advantage of such a Smart Contract is to gather market offers in a decentralized database, to set the rules that apply to advertising contracts and to automatically trigger payments once the transaction is performed.

MISSION

The aim of the project is to make the distribution of rewards on the internet traffic market more equitable by removing all the constraints induced by centralized intermediaries.

PROBLEMS AND SOLUTIONS PROVIDED BY SATT

Selecting the relevant publishers: One of the biggest challenges of internet advertising is recruiting and validating advertising campaign partners. Advertisers must select the best partners. This can depend on the scope of their broadcast network, the topics addressed or simply its image.

SaTT Smart Contract will give an advertiser the power to define criteria for partner participation in a campaign as well as our automated oracle performance.

Quantifying the results of an advertising campaign : In the current model, advertising agencies or affiliate networks are able to evaluate the performance of an advertising campaign,

The major advantage of SaTT is the use of the Smart Contract which communicates with third-party APIs to quantify the performance of campaigns and evaluate the amount of the transaction.

Building trust, preventing fraud: The security of current affiliation networks is threatened: If a centralized network is hacked, the hackers can access all system accounts. In the case of a technical failure on a centralized platform, all ad campaigns stop working until the incident is resolved.

Thanks to the SaTT Smart Contract, ads and transactions are governed by modules of independent persons secured by the Ethereum blockchain. In the event that a module or oracle malfunctions, the integrity of ads of other advertisers is preserved.

Reducing costs, speeding up transactions: The traditional business model of conventional centralized advertising agencies relies on a prohibitive cost of entry and monthly billing for the services provided. The minimum fee for using their interface ranges from several hundred to thousands of dollars a month.

With the blockchain and the SaTT Smart Contract, the transaction cost is split between the encryption and oracle modules based on user needs. There is no minimum monthly billing. The competition between the oracle modules guarantees a high level of service and competitive rates.

A complete and decentralized tool to govern advertising transactions: Traditional centralized advertising agencies offer proprietary interfaces that, through their design, may not meet all the expectations of advertisers and publishers. Some need access to specific statistics, to generate custom reports or to automate the creation of advertising.

The SaTT Smart Contract, operating in a decentralized way via the Ethereum blockchain, allows developers to design tailor-made tools. Hence, any developer can design a SaTT-compatible campaign creation tool, an advertising directory or statistics interface

Thank you for reading.

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