SATT: THE FUTURE OF ADVERTISEMENT INTELLIGENCE

ebakuglobal (26)in #satt • 6 years ago (edited)

When we talk about making advertisement online we are also saying doing marketing through internet. What they do is the use of the internet to pass accross to the end users things that have to do with promotional marketing messages.
Two people are always involved when we are dealing with advertisement online. That is the publisher and the person who advertises.
What do I mean, the publisher will have to put together what to advertise to fit into something that can go online and then the person who advertises makes ready what to advertise to be put on the content of the publisher. Few of those platforms are Social media marketing, or it could be making advert through mobile facility

In fact, there are numerous problems confronting the online advertising sector even as we write.
Something like fraudulent activities, lack of trust in the human intermediaries, very expensive transaction cost, delayance in the transaction process etc. Not having any plan to overcome or tackle this challenges is to engage in a futile activity. But how can you even fight what you don't know? That is why I will be dealing with what the current online advertising industry challenges are and how to come out of them.

In the traditional advertising industry, human agencies is a major factor that brings limitations and lack of reliability to the system.

In the course of looking for how to handle all these challenge, SATT project made a discovery that blockchain technology would be a very good idea in profiling lasting solution through the use of smart contracts.
With this one, we will be able to provide a very good and dependable avenue to community growth and to handle advertiser and the publisher relationships.

The advantage of the Ethereum blockchain over the traditional way is the fact that it is very fast, not also expensive, and its very secured with so many other functions.
This will ensure that the way the rewards on the internet traffic market is shared will be equal without cheating nobody because the intermediaries are taken out of the way. This of course is a good news

HOW DOES SATT BLOCKCHAIN TECHNOLOGY WORKS
See the graphic illustration below:

BENEFITS
-There is a selection of relevant publisher with the aid of Smart contract governing the advertising transactions

Also, there is a removing or eradication of fraudulent activity in the advertising industry when the Smart contracts is involved.
Trust will also be builded because third party is removed.
Unlike the traditional way, the transaction will be with speed and there is also cost reduction
These and many more are the advanges when of a Smart Contracts is the one governiing the advertising transaction

TOKEN INFORMATION