It's Saturday

I first heard approximately Kate Spade's new logo Saturday some months again on ladies's put on day by day. I appeared up their Instagram and without delay fell in love. If you have not heard of Saturday but, take a couple of minutes to move test out their internet site. probabilities are, after only some minutes you'll be smitten for the new brand. Saturday is the casual and colourful, less steeply-priced, and barely younger sister to Kate Spade new york.

What genuinely floors me about the brand new brand although, is the advertising marketing campaign. Saturday is yellow, ambitious, and colorful, thrilling, state-of-the-art, and informal all at the identical time. They took the entirety approximately the best day of the week and by hook or by crook encompassed that into a logo photograph. The marketing team at Kate Spade merits an award for the web prescense they've created with Saturday. Even if you are not a fan of style, including this account in your fb or Instagram feed is assured to place you in a better mood.

I fell in love with the logo before I even found out the motive of the brand or where the shops might be located.seems, Saturday was designed with the japanese marketplace in thoughts, and would open exclusively in Japan, wherein Kate has a very unswerving following. The flagship shop opened first in Tokyo, and the second one save to open their doors became Osaka. according to the internet site, there are more locations coming, but for now Saturday is to be had on-line handiest in the US.

That stellar emblem photograph created online is consistent interior the store as properly. The shelves are packed with formidable revealed journey accessories just like the staple weekender bag, luggage tags, and passport covers. colorful cross our bodies scarves line the partitions. And the house decor and desk bound printed with slogans like, "Make regular a Saturday" make you experience like you by some means stepped out of the real global, and into a image ideal Saturday Afternoon. all the garments in the store are informal sufficient to wear to the airport or on a Saturday road experience, but latest sufficient which you would not mind being photographed in them. although, greater clothing is to be had on-line then in stores.

one of the greater uncommon merchandise you may find in Saturday is the "coloration it in" print. The print, a drab black and white grid, is designed to be colored in by way of purchaser with magic markers and is to be had in the whole thing from shoes to domestic goods to shift dresses. The coloration it in line not only affords a amazing accessory or piece of clothing, however also an appropriate Saturday DIY project.

a couple of minutes spent within the shiny yellow partitions of Saturday need to placed all and sundry in a weekend country of thoughts.