Being Human: Why Salman Khan is selling clothes for charity

Five years on, the Bollywood icon's apparel brand seems to be serving its higher purpose

A flutter of activity heralds Salman Khan’s arrival at Mehboob Studios in Bandra, an upscale suburb in Mumbai. Staff members race to his car, whispering in hushed cohesion that “he’s here”, while bystanders look up from their phone screens.

Khan, who has dominated Hindi cinema for close to three decades along with the other two Khans, Shah Rukh and Aamir, has just begun shooting for Race 3. But today, at the studio, just a few minutes away from his home, Khan doesn’t want to talk movies. Being Human Clothing, the apparel brand he formally launched with The Mandhana Retail Ventures Ltd. (MRVL) in 2012 to support the activities of the foundation he set up ten years ago, marks its fifth anniversary and he’s here to drum up attention for that landmark.

“We couldn’t keep asking people for donations, so we set up the clothing line,” says Khan, 52, of the startblowing circles of smoke into the night air.