Improving Salesforce Marketing Cloud Messaging and Drip Campaigns for Greater ROI

Marketing that makes a positive impact and produces good results is every marketer's dream. And to achieve this dream, marketers are often seen experimenting with different approaches, ways, and tools to maximize the final marketing outcome.

Salesforce Marketing Cloud text messaging and text message drip campaigns are two crucial tools that marketers often use to make marketing constructive.

However, do you think all marketers are reaping the same advantages as successful businesses?
Of course not. The way you use these two tools for marketing greatly impacts the benefits you reap. There can be a great difference in your Marketing returns and investments compared to others.

That’s the reason we’ve come up with this blog to educate you about increasing the efficacy and reducing the cost of Salesforce Marketing Cloud text messaging and text message drip campaigns.

Improving Salesforce Marketing Cloud Text Messaging and Text Message Drip Campaign

Identifying issues is the right approach to finding the right solution. The most common issues reported by Salesforce Marketing Cloud and drip campaign users are expensive Salesforce Marketing Cloud text messaging and underperforming text message drip campaigns.
Choose the Right Add-on for Salesforce Marketing Cloud Text Messaging
Send Marketing Cloud Messages Cost-Effectively
Integrating an add-on can significantly reduce Salesforce Marketing Cloud text messaging pricing, resulting in substantial cost savings. This add-on optimizes the messaging process, allowing users to send messages at a usual price without consuming the standard 40 Marketing Cloud credits per SMS.

By leveraging the add-on, each SMS sent requires only a fraction of the previous credits, reducing the overall credit consumption by an impressive 670 times. This efficient approach eliminates the need to allocate excessive credits for every message, thereby streamlining the budgeting process and maximizing the value of the Marketing Cloud platform.

With the add-on's cost-effective solution, businesses can enhance their marketing outreach and engagement strategies while maintaining a more economical approach to SMS messaging within Salesforce Marketing Cloud.
Compose and Send Marketing Cloud Messages Faster

We all know that Tasks in Marketing Cloud Journey Builder are cumbersome to use. You have to build automation and depend on Task to send each SMS which stretches the time frame of text operations. With the right connector, you get an out-of-the-box message composer to create and schedule text messaging journeys faster.

With a connector, you can import pre-built SMS templates and edit them if required, accelerating your message composition. In addition, you can also personalize those messages effectively by merging custom field values.

Apart from this, you can even send a text message in an email journey with a simple drag-and-drop to target your customers uniquely.
Get the Right Capability for Running Text Message Drip Campaign

A text message drip campaign is an effective capability with huge potential for constructive marketing pursuits. But with changing needs of the customers, you must upgrade your existing capabilities and approaches to keep up with the customers' expectations. Therefore, sticking to the traditional way of running a text message drip campaign may not help you every time. That’s why upgrading your SMS drip campaign capability is crucial. With the right capability, you can:

Prefer Multi-channel Campaign over a Single Channel Campaign

Multi-channel drip campaigns offer a powerful way to enhance the effectiveness of drip campaigns. By utilizing multiple communication channels such as email, SMS, social media, and more in the same text message drip campaign, you can reach your target audience through various touchpoints, increasing the chances of engagement and response. By reaching the audience over different channels, you allow them to pick their preferred channel to shoot a response.

Also, you can be innovative with campaign messages by using the formats offered by different channels. Multi-channel drip campaigns foster a seamless and cohesive customer journey, keeping prospects engaged and nurtured across different platforms. The result is improved lead nurturing, higher conversion rates, and a more successful drip campaign strategy.

Get Granular Controls over Text Message Drip Campaign
The more controls you have, the better you can manage your SMS drip campaigns. One of the crucial aims of running a drip campaign is engagement. Sometimes, sending a sequence of text messages at different intervals is not enough to drive engagement. You need to think beyond that and become more innovative with your drip campaigns.

In the event of incoming campaign responses, you need to be versatile with your actions. You can trigger another drip campaign or survey for more engagement.

With a well-defined user interface for drip campaigns, you can view campaign audiences, campaign stages where they are, or when a campaign stopped for a particular audience. All these insights help you plan your next campaigns better.
Conclusion
Every trivial factor matters when it comes to maximizing the impact of Salesforce Marketing Cloud text messaging and text message drip campaigns. You can tap into cheaper and faster Marketing Cloud texting by choosing the right solution and capabilities for Marketing Cloud messaging and SMS drip campaigns. In addition, you can run your drip campaigns more innovatively and also plan your future drip campaigns better with the help of meaningful insights, improving the overall effectiveness. So, what are you waiting for? Try implementing the effective ways this blog provides and notice the difference yourself.

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