What can you do with Salesforce Marketing Cloud?
As we have already stated, Marketing Cloud has different tools or sub-clouds with different objectives. They include:
Automate and personalize experiences that are automated and personalized journey Builder in Salesforce Marketing Cloud's marketing automation tool. It allows you to create customer journeys that are based on various channels like SMS, email push notifications, and social media, as well as ads and even the web. These journeys can be divided into stages depending on the interactions customers have with our company. Before we start, we would recommend you to get your Salesforce Marketing cloud certification today if you have not yet.
Enhance the level of engagement that consumers feel with your brand
One of the advantages Marketing Cloud has to offer is the capacity to build connections with your customers and drive engagement. Integrated solutions such as Email Studio or Social Studio are going to provide you with the ability to develop personalized marketing emails and social media marketing campaigns that convert your followers into leads. Mobile Studio allows you to perform actions using messages sent via SMS or push notification, or group messaging.
Examine and measure the impact of your actions
You'll be able to create live reports and stats for each action you take through Marketing Cloud using Analytics Builder. It will allow you to monitor the people who come to your website in detail and the effect your marketing emails have, as well as what your Facebook and Twitter accounts are doing and much more. Marketing Cloud lets us know the number of customers and prospects we have at any point of the way.
Segment your audience
Marketing Cloud puts all our company's information at our disposal and makes use of it as a starting point as well as a method of communication with our customer's journeys through Data Extensions.
The information we've stored in our PMS, ERP, Salesforce CRM or our website is synchronized in real-time and is available for all of our automated marketing efforts.
Get your predictions from Einstein AI.
Marketing Cloud has added Salesforce's Einstein Artificial Intelligence functionality to Marketing Cloud with Einstein Engagement Frequency, Einstein Engagement Scoring, and Einstein Send Time Optimization.
The AI feature offers us data-driven predictions regarding our customers' habits which lets us know what moment we should send out our emails so that we can ensure we have a greater chance of having recipients opening them. This helps us create engagement.
What are the benefits of Marketing Cloud?
Marketing Cloud can help you to market your business. Marketing Cloud you can
Create and implement a seamless customized 360deg customer experience across all channels.
Contact potential customers via appropriate channels and messages.
Connect with users quickly and effectively by using multiple ways of interaction.
Develop a stronger connection with your customers and keep them loyal.
Does any kind of business make use of the Marketing Cloud?
Salesforce is a platform that's open to all. Salesforce platform is available to all types of businesses. No matter how big or small your company and what your location is, Salesforce makes its solutions accessible to you. This is why they offer packages that are suitable for medium-sized, small, and large businesses.