SLC-S21W3: Mastering Product Hunting and Promotion

Canva

1. Find a Trending Product:
   Use tool likes Amazon Best Seller or Google Trends to find trending products.
   Briefly explain why this product is popular considering any seasonals or consumer trend.

Amazon

Because of its small size and many uses, the K-Mini Single Serve K-Cup Pod Coffee Maker is a well-liked item on Amazon's Best Seller list. Here is a quick summary of its popularity and current trends:

1. "Compact coffee maker for small spaces" - Many clients are interested in appliances designed specifically for compact spaces. This phrase refers to the K-Mini and highlights one of its key selling points: portability. Because it is more specific than more general terms like "coffee maker," it faces less competition.

2. Customisable Brew Size: Users can choose between a 6 and 12-ounce brew size, which lets them customise the strength of their coffee. Because of its adaptability, a variety of coffee drinkers find it intriguing.

3. Portability and Cord Storage: Its integrated cord storage increases its portability, which is helpful for travelling or clearing clutter.

4. Sustainable and Reusable Options: The machine is compatible with reusable K-Cup filters, making it an eco-friendlier choice for users who want to cut down on waste.

The K-Mini is a prime example of a trendy product since it capitalises on the convenience, customisation, and sustainability that are now popular consumer trends.

2.Keyword Research:
Find 2 - 3 relevant keywords with high search volum and low competition for your Chosen products.
Explain how these keyword can help increase the visibility of your products online.

Keywords with a high search volume and little competition are essential for marketing a product like the K-Mini coffee machine. Three examples that might be useful are as follows:

1. "Compact coffee maker for small spaces" - Many users search for appliances specifically designed for tight spaces. This keyword is relevant to the K-Mini, highlighting its compactness as a key selling point. Since it’s specific, it has a lower competition level compared to general terms like “coffee maker.”

2. "Single-serve coffee machine affordable" - This term appeals to consumers on a tight budget who like single-serve coffee solutions by focussing on price and convenience. This is a long-tail term that might draw customers further down the purchasing process, increasing the likelihood that they would convert.

3. Travel Coffee maker is the third item. This term emphasises the K-Mini's lightweight design, which can be a major lure for travellers and tiny flat owners looking for a coffee maker they can carry with them.

By drawing in a targeted, interested audience, the smart use of these keywords can increase the product's visibility and frequently lead to higher conversion rates. By making your product stand out in search results, you may increase its online reach and sales success by optimising for long-tail, low-competition keywords like these.

The Keurig K-Mini Plus is a rival to the Keurig K-Mini Single Serve K-Cup Pod Coffee Maker. Both models are small and well-liked for their space-saving features, but the K-Mini Plus has a "strong" button that prolongs the brew time and improves flavour. Because some customers feel the usual brew is not strong enough, this addon addresses a common criticism of the standard K-Mini's rather weak coffee production.

Customer evaluations give the K-Mini good marks for simplicity, usability, and small size; however, some mention problems with water pump failures and a fixed-position reservoir that is challenging to fill and clean.

Offering a detachable water reservoir or more transparent water measurement indications would be one potential improvement to the K-Mini device. Customers that value ease and hygiene may be drawn to this because it would improve the user experience by making the reservoir easier to maintain and refill.

3.Competitor Analysis:
Choose a competitor who is selling the same product. Analyze their pricing product listing and customer review.
Identify one gap in their offering that you could use to stand out from the competition.

Wallmart

This Coffee Maker costs $78.85 on Walmart It has an average rating of 4.4 stars out of 5 based on 14 user reviews.

Highlights of customer feedback include:
Positive Aspects:

• Compact Design: Users value its thin profile, which makes it perfect for compact places. Many people prefer the simple operation because it is easy to use.
  Quick Brewing: Customers see that the coffee is brewed quickly.

The following are areas that require improvement: Water Reservoir Capacity: For several serves, some people find the single-cup reservoir less practical.
Level of Noise: The brewing process is noisier than anticipated, according to some customers.

Gap Found: The K-Mini's single-cup reservoir might be less practical for customers who prefer to use numerous cups at once, despite its superior compactness and simplicity. This demand might be met by introducing a model with a larger, multi-cup reservoir, giving consumers a more flexible choice.

• Comparison between Wallmart and Amazon

Keurig K-Mini Single Serve K-Cup Pod Coffee Maker is $78.85 on Walmart. There's average customer rating which is 4.4 stars based on about 14 reviews. Reviewers commend it for being the perfect fit for small spaces due to its compact size and easy operation. Its water reservoir is small, though, according to some users, which could be a pain for those who want to brew multiple cups at once. Some users have complained that the machine is louder than they expected.

Similar in price at $59.99 on Amazon.com, the Keurig K-Mini has a higher customer rating of 4.5 stars from more than 100,000 reviews. Users have given it excellent reviews overall, emphasising its small footprint and ease of use. However, similar to Walmart, some consumers believe that the loud brewing process and the single-cup reservoir may be improved.

Gap in Offering: The tiny water reservoir is a glaring weakness that restricts convenience for regular users, even if both platforms highlight the K-Mini's small size and user-friendliness. This gap may be filled by releasing a model that brews numerous cups without needing to refill or one with a larger, removable water tank, which would appeal to consumers seeking both convenience and compactness.

4.Promotional Plan for Steemit:
Write a short outline for a steemit post promoting your product. Your outline should include:
A catchy title
Key benefits of the product

Add Style to Your Space with Personalised Wallpapers to Fit Any Taste.

Canva

Canva

Key Benefits of the Wallpaper:

1. Excellent Design Every wallpaper is created with detailed, high-definition images to give your room a sophisticated, lively appearance.

2. Easy Application and Durability: Made to be quickly installed, these wallpapers are long-lasting and do not peel or fade over time, so your room will always seem fashionable.

3. Eco-Friendly and suitable: These wallpapers are a sustainable way to decorate and are suitable for any room, even kid-friendly areas, because they are made of non-toxic materials.

4. Versatile Styles for Every Room: These wallpapers come in a variety of themes and colours, making them ideal for living rooms, offices, bedrooms, and even cafes. It's simple to pick a style that complements your décor tastes and personality.

5. Instant Makeover: Give any space personality without undergoing a complete renovation! The wallpapers offer a simple and reasonably priced solution to update your room.

6. Make your username know: This wallpaper would have your steemit username written on it when ordered, would be visible to visitors when pasted on your office wall or living room and you can bring people to steemit and still get more followers with just your wallpaper.

Place your order here now.

• Conclusion

To sum up, becoming an expert at product advertising and searching is a crucial ability in the cutthroat industry of today. It takes a strategic mix of market research, tools like Google Trends and Amazon Best Sellers, and knowledge of customer preferences to find popular products. Once a promising product has been identified, it can be effectively promoted using digital platforms, SEO, and targeted advertising to increase sales and visibility. Through consistent competitive analysis, listing optimisation, and customer feedback, product hunters can create enduring customer relationships in addition to drawing attention. In the end, what turns a popular product into a long-term success is the combination of intelligence and flexibility in product hunting and advertising.

Hey teacher @hamzayousafzai you are amazing.

I invite @princefm @olawalium @ejemai