SLC-S21W3: Mastering Product Hunting and Promotion
Hello everyone! I hope you will be good. Today I am here to participate in Steemit Learning Challenge of @hamzayousafzai about the Mastering Product Hunting and Promotion. It is really an interesting and knowledgeable contest. There is a lot to explore. If you want to join then:
Find a Trending Product
It is really an interesting and wonderful work to find the trending products but it takes time to detect the trend about the products. I have explored different categories and products to find the trending product.
First of all before starting looking for a trending product we need to target a specific location where we want to sell that product and where it is trending and people are demanding for that product. So in order to find the trending product with its trend I am using Google Trends which helps us to filter the data for our keywords and provides search volumes and interest of the people over the time.
Many categories and products came into my mind but no one became successful. Then I searched cookware in the Google trends to see its demand and trend in the whole world. I saw the demand for the sustainable and eco friendly cookware was at peak. The demand for the non-stick and easy-to-clean cookware was increasing rapidly. You can see the trend for the cookware in the given screenshot. The interest of the people in the cookware is increasing they are searching a lot.
When I saw the search volume of this category luckily it was great in the desired countries. Actually I wanted to find a hot product in the countries like United States, United Kingdom, Canada and UAE. So this category was fascinating me more because its trend was increasing day by day in these listen countries.
So after seeing this trend in the category of the cookware I decided to hunt a product in this category which will be useful for the people and will solve their problems.
When I scrolled related topics the topic at the number 3 got my attention. It is HexClad. This is actually a brand not a product. But this brand was in great search in the cookware category because it produces kitchen friendly cookware.
This is the trend and interest of the people in the HexClad. It means people are looking for the products made by the HexClad. So now I was sure that in the cookware I needed to hunt the product by the HexClad company for which the audience is searching it.
Now in order to find HexClad product to sell it. I saw the related keywords about it. You can see all the keywords were relevant to the cookware. But in general the people were searching about the pans. So now my next target is to choose HexClad Pans.
I moved to the Amazon to find a cookware. I just search in general cookware and as soon as I searched I saw an advertisement at Amazon about the HexClad pans. So I changed my search keyword from cookware to HexClad pans in the Amazon. In the HexClad store there were many options for the frying pans and woks and other kitchen cookwares.
From the number of the items I have selected Non-Stick Fry Pan. This is a 7 inches frying pan.
If we see it on the Jungle Scout then we can observe that this product is selling like hot cakes. The monthly revenue is also good and other similar products are also in great demand.
Briefly explain why this product is popular considering any seasonals or consumer trend.
This product is not just seasonal but it is a consumer product. The HexClad Hybrid Nonstick Fry Pan is popular because of its alignment with key consumer trends:
Durability and Performance:
- It combines stainless steel and nonstick materials. It provides durability and it is easy to clean. This hybrid construction of the pan make it a long lasting cookware. It performs across different cooking techniques.
Compatibility with All Cooktops:
- This pan is induction ready. It is compatible with all cooktops. Many households adopt induction stoves for the efficiency of the energy and precise control of heat and this pan completes this customers demands.
Ease of Use and Maintenance:
- It has a great feature of coll handles. Its handle remain cool while on the stove which makes it easy to use. It is safe to wash. Moreover it safe to place it in the oven. So it fulfils all the modern preferences and the multi purpose functionality.
Health and Safety:
- In the cookware products health is an important factor to consider. The consumers avoid toxic cookware materials. This HexClad Pan is PFOA free and it is not harmful for the health. It is the best product for the health conscious buyers.
Premium Aesthetic:
- It has a beautiful and premium look. Its sleek design and inclusion of a tempered glass lid make it visually appealing, fitting into the trend of upgrading kitchen aesthetics.
Endorsements and Media Presence:
- Endorsements from chefs and appearances in cooking shows or social media have boosted its popularity by validating its quality.
These factors, combined with a growing focus on premium yet functional cookware, make it a top choice for many consumers.
Keyword Research
There are different tools for the keyword research but as it is related to SEO so many tools for the SEO are paid and we cannot use them free of cost. I explored Helium 10 and Jungle Scout both are the paid tools and they have just a few features in the free version. I was unable to use Jungle Scout because they asked me to link my amazon account to it so I did not link. Then I tried Helium 10. It gave me different features such as to search about the keywords related to Amazon as well as to explore products deeply at Amazon.
I have collected some relevant keywords with respect to my product which are given below:
- Induction cookware pan
- gordon ramsey cookware
- Non toxic pan
- hybrid pan
This is the main keyword for my product which is non stick fry pan. And you can see at Amazon it has good search volume but it also has a lot of products under this tag. So let see other relevant keywords now.
- Induction cookware pan: This keyword is relevant to my product as it is an iduction frying pan.
This keyword has a good search volume which is 19520 and while exploring this I found another sub keyword which has a good volume but with less products than others. This new keyword is carote non stick cookware. It has search volume of 847 but it has only 88 products which are small in quantity as compared to others.
- HexClad Pan
Screenshot by Helium 10
This is also a relevant keyword with my product. In this keyword if we see that HexClad pans has a great search volume of 11635 but there are only 181 products so I can use this keyword as well for my product. In this high search volume my product can also come at the top page and the buyer can select it.
- gordon ramsey cookware
This keyword is at the name of the famous chef. Actually that famous chef is also using this non sticky fry pan by HexClad so it is also rising and generating volume. I can also use this relevant keyword for my product.
This keywords research is only in the Amazon now I want to target these keywords globally to check their trend and interest of people in them in different locations and areas.
Here in the Google trends I have included these 3 keywords along with another keyword which came to my mind.
We can see that these relevant keywords are also good they are generating good volume. They are showing that the people are taking interest in these keywords as well. They are searching for these keywords. These are the just rising keywords and if we target these keywords early then our products can rank at the top in these keywords as an early bird. These can help us to target the wider audience.
If we see the ranking of these keywords location wise then it is also positive that the highly rich countries are searching these keywords and we can generate good money by targeting these keywords.
This is how if I use these keywords in the SEO of my product they can increase the visibility of my product globally by targetting the different countries such as Oman, UAE, Singapore, Philippines and much more. You can see that there are a total of 49 regions where these keywords are ranking. So these relevant keywords are offering a wider audience for my product and there is the high probability that these keywords will attract audience.
Competitor Analysis
In the Amazon there is only one seller who is the official business Hexclade. As an affiliate marketing I explored different websites to find the sellers who are selling the sam ethiong by using Amazon. Finally I found two review based websites where they have reviewed the product and at the end they given their affiliate link to bu it from the Amazon.
I have found two competitors who are selling the similar product on their websites via Amazon affiliate program:
CNET
CNET is a famous website which gives reviews about different products. It has also reviewed Hexclade Non Sticky Fry Pan and has attached affiliate link as well.
Here you can see that the CNET store has aligned the the rating of the product as 8.4 out of 10. They have reviewed a 10 inch pan on their website. They have managed everything in detail such as they have explained its material and how it helps it to stand out than other pans.
Listing of Product
CNET store has listed the product after testing it manually by trying different things. They have used it personally while comparing it many other pans such as stainless pan. They have added its features. They have tested it with a sticky pan to highlight the different between this non sticky pan and the general sticky pan. They have set the price same as the at the Amazon which is $120 and they have also added another option to buy it which is at walmart with the price of $219. They have added different sizes of the product. But these sizes are not clickable to change the link of the product according to the size.
Customer Review
They have just given the review and the rating by themselves and I did not see an y section to get the review and feedback from the customers.
Gaps
- They have not added customer feedback section. So I can use this to add at my blog to get the feedback from the customers as well.
- Their sizes are not clickable to provide the relevant size link to the user. So I can add the affiliate links to all the sizes by highlighting them so that the users can easily switch to their desired size and buy them easily. It will help them to reach the desired pan easily.
WIRED
The next competitor who has reviewed this product and has given Amazon affiliate link is wired.
Listing of Product
They have added their review based on their practical experience with the pan. They have given just 5 rating out of 10 which means it is a solid product but it did not meet their expected criteria. They have reviewed a 12 inch pan. They have shown the price is $179 which is looking wrong because when I clicked the link it gave me the price of $149 but at their website they are showing the price is $179. This price difference was at the official website. But at the Amazon the price was same as shown.
Customer Review
There was the customer and the users review section. But it was closed to get review from the customers which is not a good thing. It must be open so that the readers can also share their feedback about the product.
Gaps
There are some gaps which I can cover while listing my product:
Firstly the first price is different than the original that is looking higher than the original price. So by setting the original price I can attract the attention of the audience because it will look more affiordable than this.
Then there is the problem with the feedback as they have closed it. I will keep the feedbacks open to get the reviews from the customers as well. It will give freedom to the customers.
Moreover the user interface is not friendly and the blog is full of ads and it is not easy to navigate.
Hexclade
Then if we talk about the same product with the 7 inch size then it is only available at the official store of Hexclade which is selling by itself.
They are selling this 7 inches pan at $89. And I can advantage of this price because at Amazon it is available at just $88. So I will set low price than this official store to get the attention of the audience and they will prefer to buy from my link and from the trusted seller Amazon.
Promotional Plan for Steemit
Transform Your Kitchen with the HexClad Hybrid Nonstick 7-Inch Fry Pan
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