"SLC-S21W3: Mastering Product Hunting and Promotion"

josepha (78)in #s21w3-afmcourse03 • 7 days ago

Canvas

Find a Trending Product:

Here I have used Google Trends to find trending products. We all love using quality gadgets for our search for trending products, Smartphone is what I discovered to be the trending product worldwide its popularity can be linked to several factors (reasons) as shared below:

Seasonal Demand:
From the charts above, which are on a worldwide search, the month of November, often sees heightened interest in smartphones due to major sales events like Cyber Monday (Other countries) and Black Friday (Nigeria), where consumers all over the world, actively search for deals on smartphones and electronics devices.
New Releases:
Many manufacturers of smartphones like; Samsung, Google, and Apple manufacturer released flagship (latest) models this year, which is driving searches and high interest in smartphones.
Holiday Shopping:
As the holiday season approaches and the end of the year, consumers are seriously searching for gift ideas such as smartphones to give to their lovers or as a choice for use in the coming year which is a month and a few weeks from now.
Technological Trends:
There is a rising interest in features like camera innovation, 5G network, battery, and eco-friendly design for smartphones which increases the search for smartphones.

Keyword Research

To find relevant keywords that have a high search volume and low competition for smartphones below are the suggestions of what we are to do.

Keywords

Affordable Smartphone with a good camera
Many consumers including myself prefer a phone with high camera quality and affordability, which makes the keywords to the be highly searched. Optimizing the content for keywords makes the products too high for customers searching for affordable quality smartphones to buy.

Best Smartphone Deals 2024

As we earlier said, with seasonal sales like Cyber Monday which happens outside Nigeria, and Black Friday which happens within Nigeria, consumer actively looks for smartphones with discount prices including the year the phone was made. This keyword aligns with high conversion searches during high sales periods bringing big traffic to the website and improving sales.

Example from the screenshot above which was gotten from Semrush where I search for smartphones using Keyword Magic Tool we can see the following keys.

Keyword: This lists specific keywords that are related to the seed term smartphone.
Volume: This is the average monthly search volume for the keyword.
Intent: This indicates the intent that is behind the keyword which carries information like navigational, transaction, and informational.
Updated: This shows how recently the data was refreshed. Others are Keyword difficulty (KD%), and cost per click (CPC).

How do keywords help the visibility of your products online?

Niche Targeting: It helps me to ensure that my content is more likely to appear at the top of search results when it is been searched.
Improved SEO: By using keywords in the description of my products, ads, and blog to enhance search engine driving organic traffic and engine rankings.
High Intent Traffic: It provides users with clear purchasing goals for my products thereby increasing the chances of conversion.

Competitor Analysis:

Here I consider looking at Oppo Reno 12F, which the seller is selling the phone for $118 on Amazon which is far different from what it is been sold in a retail store. Based on pricing, the Oppo Reno 12F on Amazon is typically listed at a standard retail price whereas a third-party seller is selling the phone at $105-$110 with shipping fees attached.

Based on the product listing, Oppo Reno 12 FS 5G is compatible with that of Oppo Reno 12F 5G. From the above picture, the slide camera of the phone covers a sloghtblocl on both sides and will not slide around when one doesn't want to use the camera. Also, there is a 360° stand that is mounted on the back side of the camera that has a variety of adjustable angles that allow consumers to hold the phone more securely and easily for convenient viewing of the phone.

Based on customer reviews Consumers as re praising the battery life of the phone, the 5G connectivity, and how affordable the phone is. However, customers are also complaining about how slow the phone is absence of a charger in the box, and so on.