Visit rwanda campaign Surge in UK visitors

wanda, which last week announced a controversial sponsorship deal with Arsenal football club, has revealed that the number of British travellers visiting the central African country has grown by more than 20 per cent in just 12 months.

Visit Rwanda, the nation’s tourist board, has come under fire for spending a reported £30 million to have its brand name displayed on the shirt sleeves of the north London Premiership team next season. Rwanda, one of the poorest countries in the world, with 63 per cent of the population living in extreme poverty, according to the World Bank, receives as much as £62 million a year in foreign aid from the UK.

Clare Akamanzi, chief executive of the Rwanda Development Fund, defended the partnership on Tuesday, telling the BBC that the three-year deal was funded by “money that we directly generated from tourism”. She said also that the deal cost “less than” £30million... read more here