SuperEx丨The Founder of the Ordinals Protocol Sends Out a New Rune: Do You Want to Own It?
If you’re familiar with the Runes protocol, you may know the first rune, “UNCOMMON•GOODS,” was created by Casey, founder of Ordinals. However, due to its unlimited supply, extended minting period, and lack of immediate appeal, UNCOMMON•GOODS did not make a significant impact.
Last week, Casey launched a new rune called “MEMENTO•MORI” by inscribing it on inscription “0.” This rune has a total supply of 100 million (100,000 tokens), with half the supply (50 million or 50,000 tokens) already airdropped at Bitcoin block height 868113. This airdrop targeted users who subscribed to the Hell Money Bitcoin podcast and submitted their addresses. The podcast is co-hosted by Casey and Erin Redwing.
According to Casey and Erin in a recent Hell Money episode, the concept of “MEMENTO•MORI” is thoughtfully considered. The Latin phrase means “Remember you will die,” a reminder of life’s brevity and the inevitability of death. This theme creates a subtle tension with the blockchain and Bitcoin’s inherent pursuit of permanence and decentralization. Casey explained on Hell Money that “MEMENTO•MORI” represents more than a new rune; it conveys a sense of deeper, more authentic presence in the crypto world.
Market Impact of the Limited Airdrop and Prospects of the Runes Protocol
Driven by limited minting and a deep theme, “MEMENTO•MORI” sparked unprecedented interest within the Bitcoin ecosystem. The successful airdrop at Bitcoin block height 868113 meant half of the “MEMENTO•MORI” tokens entered circulation, adding a unique community feel since users could only access it by subscribing and submitting addresses. This exclusivity enhanced both scarcity and intrigue, leaving people eager for future projects.
Unlike “UNCOMMON•GOODS,” “MEMENTO•MORI” took a more conservative issuance route, limiting the supply to 100 million, which further increases its scarcity. The Runes team also adopted a more refined promotional approach, leveraging targeted airdrops and the podcast’s influence to gain exposure. This not only gave community members a chance for deeper involvement but also illustrated a new model for cryptocurrency promotion.
Since “MEMENTO•MORI” launched, the Runes protocol has become an increasingly captivating ecosystem. More project creators are now exploring its expandability, with ideas like adding dynamic inscriptions or combining Runes with NFTs for unique collectible value. These creative directions promise new application possibilities for the protocol, potentially transforming Runes from symbols and tokens into a distinctive form of digital art and collectibles on the Bitcoin network.
The Future of Runes Culture and Protocol
The success of the Runes protocol lies not only in its innovative design but also in its unique cultural significance. Rune culture, especially with “MEMENTO•MORI,” elevates understanding of the crypto world to a philosophical level, prompting reflection on life’s ultimate values. As the protocol’s reach grows, this culture will likely embed itself in the community, forming a new crypto-cultural atmosphere.
To sustain momentum in the competitive crypto market, the Runes team will need to innovate continually. They might consider releasing interactive rune projects, such as commemorative or special holiday Runes, to attract broader audiences. By supporting cross-chain compatibility and multi-ecosystem partnerships, the Runes protocol can achieve more applications across various blockchain networks, expanding its market influence.
Conclusion: The Rise of the Runes Protocol and a New Direction in the Crypto Market
With the release of “MEMENTO•MORI,” the Runes protocol has ignited fresh excitement within the Bitcoin network, marking the emergence of a unique project combining crypto culture and symbolism. As more Runes are introduced, the protocol may become a standout in the market, even sparking a new cultural trend. In a crypto market full of unknowns and challenges, the Runes protocol offers not just new investment opportunities but a way to think more deeply.
