AirBnb at Ripples swell conference

Earlier today Ripple announced the full agenda for their upcoming Swell conference being held on  16th-18th October in Toronto.  The full list can be seen here: https://swell.ripple.com/

One of the surprise announcements was that Airbnb will be there in the form of Kapil Mokhat Global Director Payments Programs and Partnerships.

Ripple have spoken of AirBnb and Uber before as examples of theoretical use cases for XRP outside of the current focus of working with banks on cross border payments and settlements. As recently as Brad Garlinghoues interview with CNBC Brad discusses how ripple are approaching other uses for XRP: 

 "Our focus in this part of bank payments is like Amazon's initial focus on books. At some point, as we gain momentum, we will lean into other vertical markets. We think the XRP ledger is so much more performant in throughput, speed of transactions, and cost per transaction" 

There is no information as of yet why AirBnb are at the conference but if turns out that in someway AirBnb will be utilising XRP as a payment intermediary could it be  a quicker road to real world usage than the work Ripple have been doing with so many banks?  if so it could both increase the value of XRP (as described by David Schwartz in this reddit thread: https://www.reddit.com/r/Ripple/comments/6yonhm/does_the_price_of_xrp_increase_if_no_banks_hold/)

and increase liquidity, both of which would improve XRP case for usage by banks.