In case anyone was wondering which app it was, it's Santander's One Pay FX, (thanks reddit!). I wonder if they will have similar regulatory hurdles as everything else that's going on though, because for example there's no way they're going to put this in Venezuela. Still, this use case seems to be a large improvement over existing transfer mechanisms with less hassle.

But yeah, Ellen's audience, can you imagine how many of them don't know about Steem? It's easily the most accessible of all the cryptos as well.