The rise of storytelling marketing

The fashion world rolled up its sleeves to bring a new perspective to the "marketing by telling" method, which was born in the USA in the early 1990s.
The pandemic came, came, and destroyed all the value codes that have been going on since the 1950s. All analyzes show that the change in the consumer has developed in a way that will not return to the past, even if normalization is started.

In a statement to Le Nouvel Observateur magazine, novelist and fashion editor Sophie Fontanel referred to the inevitable route change in marketing tactics and strategies, saying, "We need a new narrative like never before."