The problem for the new Atari developers is that they have to literally compete with a $35 piece of hardware that can play pretty much anything that they have announced or even hinted at, in the form of the Raspberry Pi 3. For well under $100, you can have a retro gaming platform that covers everything up to Nintendo 64 with pretty much no problem.

That includes controllers.

Unless they can come up with something that can compete with that and encourage people to go with their ready-made solution over something that requires a little tinkering, they aren't going to do very well.

Coming out with a $70-$100 piece of kit that includes the core console and a couple of controllers with a raft of included games and networking support? They probably couldn't make enough to supply the demand. Unfortunately, that's not what I expect them to do.