5 Reasons Why Using a Chatbot is a No-Brainer for Real Estate Agents

So every real estate agent has it — that go-to arsenal of tools that make them super productive and stay ahead of the game. I am willing to bet that the majority of these tools you are accessing are on mobile — just like the rest of the world, you want information at your fingertips that is lightning fast and crazy convenient.

These days, almost no one is sitting down at a desk to research potential real estate agents or to go through property listings — they are on mobile, pulling up listings on-the-fly, checking prices and googling agent reviews. Every day, there are over 1.47 billion people logging onto Facebook and over 2 billion Messenger messages sent to businesses every month. People want information delivered to them on mobile in a way that is easy and INSTANT.

Chatbots make it easy to connect — in the past year, we have seen wicked success with real estate agents who use a chatbot. Using a chatbot is a powerful way to make a quick connection with a contact because it is immediate and feels easy and conversational. Meeting up with a potential client? Have them do a quick scan of your Messenger code to engage with your bot. From there, you have them added as a contact and can continue to nurture that lead. Not convinced yet? Here are five reasons why you need a chatbot.

Build a Relationship — Your customers and prospects are already on Facebook. Chatbots make it easy to tailor content to your prospect and is an engaging and easy way to connect. A chatbot is personal, delivering messages to prospects that is tailored and relevant — with a chatbot, you are quickly finding out what they need not telling them what you can sell them.

1. Email is Done! — Maybe you are great at keeping up on your inbox but we know that the average person is drowning in email on a daily basis. A recent study found that the open rate of mobile messages is 98%, versus 22% for email. Using a chatbot to get a contact onto Facebook Messenger is easy. Asking prospects to fill out a website form so that you can then send them an email creates friction and that turnaround cycle takes time. Chatbots interactions are instantaneous, quickly convert and can easily funnel warm leads to your team.

2. 24/7/365 Responsiveness — Time is precious and hopefully you already have your hands full chasing down leads and closing deals. Using a chatbot frees up your time for more important work as the bot can do a lot of the preliminary groundwork with a prospect in a fun an interactive way. Also, let’s face it because a chatbot’s response is almost instantaneous, your prospects conversion rates will keep up that pace.

3. Easy Lead Nurturing and Sales Funnel Management — It is easy to use Facebook Messenger chatbots to streamline a lot of the work that you are currently doing nurturing warm leads. When interacting with a chatbot you are gathering information that can help you move a prospect through the sales funnel. A chatbot warms up leads, using AI to understand what the prospects is looking for and tailoring content for them.

4. Chatbots Easily Convert Prospects — Trading emails, getting cards…its a pain — don’t even try trying tracking down a contact’s email on the Internet! Using a chatbot makes it crazy easy to convert a casual contact into a lead that you can nurture in Facebook Messenger. Scan the code — your chatbot interacts with them — now they are added as a contact that you can message freely in a way that is convenient to THEM and immediate.

Think a chatbot might work for you? Good news, chatbots are a no-brainer to build and give instant results.

Interested in finding out more or want to get set up with your own chatbot today? Get in touch…you can find me on On Messenger

Dean Nachos Bracko

Nachosbot​-Chatbot building company — Helping Realtors generate leads and grow sales through Facebook Messenger

NachosBot on Google or NachosBot On Messenger