Mere-exposure effect

There are lots of empirical studies that supports a ”mere exposure effect”. This effect is basically about that the more you are exposed to something the more you tend to like this – whatever it may be.

This effect is well known by people in the advertising business. The more often a consumer is exposed to something the more positive towards this – whatever it may be – we will find the consumer.

A consequence of this effect is that you will become more positive towards this text if you read it several times.

References:

Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of personality and social psychology, 9(2p2), 1.

Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: affective priming with optimal and suboptimal stimulus exposures. Journal of personality and social psychology, 64(5), 723.

Zajonc, R. B. (2001). Mere exposure: A gateway to the subliminal. Current directions in psychological science, 10(6), 224-228.