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RE: The Psychology of 'Clickbait' - 5 reasons why your brain wants you to click.
I sit there sometimes and literally think.. why did I spent the last 10 minutes clicking through a series of images to explain about the "You'll never guess" damn it!
Ha! I'm with you 100%. It becomes a bit of a sunken cost fallacy around about image 4 for me usually - the point of no return !