You and Assange are completely on point.
In particular, the idea of linking a name to these pieces of propaganda is more effective than we think. By hiding under their corporate cloaks of deceit, they're not facing up to the lies being regurgitated on a case-to-case basis. By uncloaking them - their names and, therefore, identity are placed in the spotlight and all that they stand for are metamorphosed into a form that's tangible.
That's not to say that these aren't dangerous people and that the process of unmasking these oligarchs stops right there. Express what it is, specifically, that they are propagandizing and giving the right links that contradict the ''unbiased facts'' being presented. There will be someone out there that will be curious to read more about a given subject and develop a fresh point of view. Sadly, a lot of people enter a ''dream-like'' state where they read a headline and move on, but a lot of people read the comment sections curious to see how others are reacting; this is crucial.

The only danger to the visible two-way communication (currently, but soon to change) between media outlets and consumers is the comment section. As soon as they restrict comments, that could either be detrimental to us as we can't call them out for it or it would unleash a Streisand effect of epic proportions.

As we saw two days ago, a lot of people were outraged that you were restricted from Twitter and on a personal note, made me read through some of the older posts from your blog. There's quite a symbolic quote by Martin Luther King J.R that relates to this: In the End, we will remember not the words of our enemies, but the silence of our friends.