Not sure if you are aware of the economic in coffee growing market but in Central America there has been a switch by some of the growing to cheaper robusta beans instead of arabica bean. The reasons are two fold but basically comes down to economics with robusta being a little more profitable with a current market shortage and also because there has been a fungus affecting the arabica crops dropping production. Even though robusta is considered cheaper and lower quality, some long term growers in Latin America are switching to make a little more money in short term.
That said, a Steem brand coffee dealing directly with growers would be a huge help to those growers struggling with arabica profitability many are currently dealing with. I think coffee is a great product choice, most of the world drinks it and there usually isn’t a huge brand loyalty like you see with beer or soft drinks. I don’t personally have any contacts with any growers, but would definitely be a buyer.