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Some entrepreneurs are convinced that no one CRM will fit their business processes. This is the main reason to create their own system. But after spending a lot of money on a self-written CRM, many companies still return to off-the-shelf solutions. Developing a customized CRM system is much more expensive. To develop a CRM for the individual processes of the company, you need to spend a lot of effort and time studying the characteristics of the business and sometimes come up with a whole digital strategy. This requires a whole staff of specialists: a business analyst, a system architect, an interface designer, and a large team of developers. Their remuneration is included in the cost of the system.

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