Dr. Miinala Marketing Now Offers Adword Management

Mercer, PA-based digital marketing agency Dr. Miinala Marketing is proud to announce that they have launched a new service for their clients. Specifically, they can now help clients with their AdWords and Pay-Per-Click (PPC) campaigns. They believe that PPC is one of the strongest marketing tools around, with the highest potential return on investment, but only if it is managed properly.

"Advertising on Google is done by placing your ads in front of people who are actively searching for a term or ‘keyword’ related to your product or service," explains Dr. Marjukka Miinala herself. "You are charged each time someone clicks on your ad. When they click on your ad it takes them to the web page you want them to see that will lead them to an engagement and possibly make a purchase from you."

In today's world, it is almost impossible for a business to survive and attract new customers if they do not have an online presence. However, online competition is now so strong that being found is very difficult to do. Dr. Miinala says: "The focus has to be on getting on the first page of Google because very few people ever look beyond that. However, this is not only hard to achieve, it is also hard to maintain. This is why it is so important to also engage in PPC, as this increases the chances that people will still come across you simply by being online."

AdWords advertisements show on the first page of Google on the right-hand side of the page. This is not unlike the way Facebook ads work, although AdWords was there first. Organic search results continue to show as well, and a truly successful campaign is one in which a business appears on both. Meanwhile, the new service offered by Dr. Miinala Marketing is all about appearing among the sponsored posts.

Dr. Miinala explains: "When people get the results for searching a keyword, they have the option of clicking on the links that appeal to them most. There is no guarantee that your ad will get clicked. You have to have a great headline and body content that intrigues the prospect. That is where we can help."

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