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RE: PPC Management (Pay-Per-Click) explained
The ability to analyze and draw your own findings is crucial for effective marketing, in my opinion, because it will enable you to objectively evaluate your own and your product's capabilities. For this reason, I suggest backlinks monitor, where you can easily and rapidly examine your project and do the crucial analysis of your outgoing links. I particularly enjoyed their technique and data analysis, which let you get updates on your project by email or SMS.
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PPC are effectively paid advertisements. Of course, if the campaign is well constructed. One of the aspects that you need to pay attention to is the concept of Negative Keywords. I recommend this post on this topic: https://gamerseo.com/blog/what-are-negative-keywords-google-ads-strategies-and-how-they-work/