PPC And CPC: Why You Can’t Have One Without the Other

There are a lot of acronyms in the field of digital marketing. Two of the most common are PPC and CPC. New advertisers are often confused by the relationship between these two.

Thus, understanding PPC (pay-per-click) and CPC (cost-per-click) are essential because these are tools that are crucial for building your business. Here’s a guide on PPC and CPC to help you better understand how they work together.

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