Insights from TV surfing
Watching Kennedy interviewing Andrew McCarthy on her show tonight, and intrigued by the fact that AM's bookcase behind him is basically a display case to promote about 3 books, all of which are cover-forward (one with two copies), and none of which I have ever heard of. Great idea for political ads? Candidate when shown "full-frontal" reveals what (s)he reads, and hypes a little on a few of them in the process -- and takes donations to fund the product-placement!
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