Right!

For some reason, YouTube comedian Jenna Marbles came to mind as an example of who has the "reach," and the influence. She's super smart, but plays to a lower common denominator... and yet has a "message." And she posts 4 minute clips that often get 20+ million views. That's just ONE example.

Using comedy as vehicles for social change is an ancient human tradition. The court jester was generally the only person who could criticize the king.