Welcome Our Chief Marketing Officer, Yves Van den Meerssche

Today, we are proud to announce Planchain’s Chief Marketing Officer (CMO), Yves Van den Meerssche. He will be joining Planchain’s senior-leadership team. He will lead product marketing programs as Plainchain develops a next generation Intellectual Property Asset Management Platform that is powered by the VechainThor Blockchain.
Yves started his career at Quiksilver and O’Neil and was a member of the Image Control team. His input resulted in new flagship stores, events, and a cutting-edge marketing and public relations strategy. He later provided innovative WebTV technology, years before YouTube. He was featured on Apple.com for his accolades as a video-streaming pioneer in partnership with Akamai. As a freelance journalist, he interviewed icons from the surfing industry, photographers, and wrote for international surf publications. As a passionate photographer, he has been travelling the world chasing places to “Live The Good Life” and founded the LTL Surf Travel Guide.
Yves shares how he feels about his new role: “Planchain’s vision is inspiring. We share a common desire to develop innovative services and products that will empower the creative world. I look forward to working with this team for artists and creators, as we define the future of block-chain powered IP asset management solutions in the areas of copyrights, trademarks, patents, and trade secrets.”

Yves brings a strategic-partnership with LiveTheLife

Yves commitment to Planchain results in an inherited strategic partnership with LiveTheLife (LTL). LTL has teamed with PlanChain to support coders, designers, writers, photographers, filmmakers, and other creators with Intellectual Property (IP) and Copyright Management. The IP rights of digital content creators are difficult to protect. PlanChain will offer blockchain-powered solutions backed by experienced IP attorneys.
LTL was devised as a curated platform for trendy and modern hotels with personality and appealing places for dining and entertainment. Positioned in a niche sector, LTL is complementary to extensive travel companies. LTL focuses on a hand-picked selection of lifestyle activities with an emphasis on exploration. Booking with LTL is the same as booking directly, LTL does not add any commission fees and users will pay directly to the trusted sellers, be it booking.com or the official hotel site: the choice is the users. This process ensures the quality of service is handled by external agencies’ professional support.
Part of LTL’s underlying magic is sharing stories through our users’ lived experiences; this process is a subtle way of sharing information, which does not seem like creating and curating content. LTL invites storytellers and travelers to join us to expand our collection of exclusive places to sleep, eat, and play. Planchain’s own CMO explains the benefits of this partnership, “We want to offer Planchain services to our LTL community. We feel technology is destined to challenge the status quo; blockchain is helping us explore ways to ensure artists and creators paid fairly, while protecting their original work.”
You can expect to hear more about our partnership with LTL in the coming weeks. We would like to thank our growing community for their support, as we continue to release information about PlanChain, the team, and partnerships. There is a great deal of catching up to do, stay tuned.
htpps:/ /livethelife.tv/
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