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RE: National Culture - Individualism VS Collectivism around the World
I believe that the idea of collectivism is beyond the material goods. After Einstein's general theory of relativity is now proven than there is no distance that separate us, the whole universe is united. So living for yourself and your nearby is something that is against the truth of the universe and so away from the truly happiness.
I like to think that our individual lives are just parts of a much bigger life – evolution. We are distant relatives to all forms of life on our planet, including monkeys, wolves, whales, dolphins, flowers, and trees. The life as a whole, as the evolution, as the ecosystem whose part we are, continues long before and after our individual “death”. Thus, we are a little bit of everyone, human, animal, and plant alike, and we all contribute to and enjoy a bit of the ongoing, uniform life.