What is "info guide" and why is it needed?

Info guide is the main news in the text. Let's say the cat broke a plate in the morning. And this is a topic for the post.

An inexperienced author will start from afar - he will first write that he has a bad mood, the rain outside the window, and the cat is sleeping peacefully. Although I worn out all my nerves. And only at the end of the text the author will tell about the plate.

And how will the master of the pen do it? He will start the text with an information guide: "Today the cat broke a plate! The sound of broken glass, shards in different directions! I turn, and this red-headed scoundrel ..." and so on.

Another example is the introduction of new equipment into dentistry. An inexperienced author will start from afar: "Everyone needs healthy teeth! When a snow-white smile, we are happy and feel fine." And only in the middle of the text will write about the equipment.

Experienced author: "Today in the office is going on incredible! We brought new equipment from the US We look at the" space "apparatus as an aliens .The steel color, thousands of buttons, but most importantly - this device knows how!" and further on how the technique will help patients.