caring about "what's right" becomes obscure and instead becomes "what's right for me"

That's why people are confused and think it's all "subjective", because they are making all about them... LMAO. They blind themselves by the limits of their own vision. Moral right and wrong can be objectively determined because they are based on objective actions that happen in reality. Other right and wrong decisions can be evaluated as well, despite possibly some difference based on what has higher salience for us to value and give more importance. Each situation needs to be evaluated for all information, and given underlying processes and principles of thinking, we can reason our way to recognize what's right, given the same value as our ends/goal purpose/meaning, such as morality. That's the value we need to put to drive and motivate us. Caring fro what's right, care for truth, care for moral truth :) Thanks for the feedback.