Wireless providers were trying to prioritize certain types of traffic to improve the quality of streaming video on their networks. Wireless has much lower speeds, and the connections aren't as stable. The technology that was necessary to compress videos wasn't accessible to all providers, and some were complaining they were being left out. It's a matter of technology limitations not censorship.
But hey, never was a crisis right? And if you don't have one... create one! Has always worked in the past!