I think that's the crux of it at this point. Whether it's right or wrong, the status quo established throughout the first ~25 years of the internet was to basically give away this content. Some companies got wise, made it easy for anyone to do and got rich as fuck off of it by selling ads. The point being is there is value being created via the attention economy that is created. I think it's only natural in a blockchain setting that the people creating that value want a piece of the pie.