Communication is key; Also giving timelines is key! Forget all the details, we are not interested in all the complexities. I get the impression product management is not in place at all; No experience with service evolution definition and planning is in place! I've been managing complex telecom and IT software products for years, from initial design to first delivery as a marketing tool, field test versions, to high performance versions and all the versions in between matching the life cycle of the product. I never ever had to give my customers the messages as expressed in this post. I never ever had to do that, since the next version addressing exponential growth was always addressed in time! FYI, I had to deal with the smallest to the largest customers you can imagine, and in the end all were addressed with the some software architecture and code; But with cleaver design it was possible to keep everybody happy while also the operating costs were according to the budgets of my customers. How can a service in the field for more than a year, still not have the code line with a high performant architecture. And how can a company address us with the statement "we know what is happening, we know when the service crashes" while the service is underperforming for many weeks already?...Fact is: the service is far below minimum expectations from performance point of view. Dealing with an open community, many messages are made public by the community that will harm Steemit and therefore also Steem. There must be a reason why many Alt coins are doing pretty well, even when BTC is flying high, but Steem is devaluated on a daily bases. Start becoming professional in product development and product management. Read about "crossing the chasm" by Geoffrey Moore if you will, it may open your (STINC) eyes.