Pdata Token ICO - Selling your Personal Data on Blockchain

bitcoinboss (25)in #pdata • 6 years ago (edited)

https://opiria.io/
Data usage selling and reselling (by brokers) is a big thing this days and blockchain can solve this issue.
Opiria is doing their PData token and enters the niche.

Meet PDATA

The PDATA token puts a value on personal data and creates a currency that expresses that value.
Consumers can create a profile on the Opiria platform and start disclosing personal data, or granting
permission for their personal data to be collected via e.g. a browser plugin, a smartphone app,
wearables and smart devices, or through surveys. They can decide which data they disclose to the
Opiria database. The more they disclose the more valuable their profile becomes.
Companies can ask consumers for permission to access their disclosed personal data via the Opiria platform

Opiria is developing a platform where users can sell their personal data to corporations in exchange for the company's internal cryptocurrency, the PDATA Token. The company has the ambitious goal of disrupting the existing consumer data industry, helping companies gain more useful information and consumers protect their privacy.

Opiria is already a successful company, paying its current users with fiat currency, and boasts several prominent customers. However, the company mentions that it hopes to attract tens of millions of users within the next few years, and it's not clear whether the company's token will be desirable enough to compel that many people to participate.

Opiria's Solution

Opiria is a web-based market research platform that allows companies to understand in real- time what consumers think, experience, see and feel in order to design better products and services. The revolutionary approach of Opiria is to establish a direct line between companies and consumers by targeting an addressable market of 2 billion people all around the world who have smartphones and are permanently online and accessible. This allows Opiria to gather opinions and feedback from them everywhere and at any time

The following figure shows a simplified diagram of the Opiria architecture and its components:

As shown, consumers and companies are directly connected via the PDATA platform. Consumers become part of the PDATA platform by downloading the Opiria app to their Apple or Android smartphone. Afterwards they create a profile and disclose specific information about themselves (e.g. gender, age, country) by filling out an initial survey.

Thus, there is a clear need for buyers of goods and services to have full control over their personal information. Opiria will allow manufacturers of brands to receive accurate and valuable data through surveys and only through the approval of their users. Opiria is an excellent tool for researchers, allowing to collect data about customers remotely and in real time. Videos and photos sent from customers allow getting more accurate information. The advantages of working on the platform for all participants of the process is the ability to safely transfer their personal information.