Thanks, @smysullivan - I think there is often a perception that blogging is easy. But like anything else, there are finer nuances which separate the casual player from the professionals.

Take bowling, for example. It's easy to roll a heavy ball down the lane and hope you hit some pins. But to be a really good bowler you have to know your strength, the twist of your wrist, how your ball spins, and how to use those marks on the floor to determine where your ball is going. right? It makes a difference to learn and implement these things.