Yes, exactly @eroche - Sadly, too many people judge a book by its cover. But consider how we shop for books. Maybe you're already seeking an author. Okay. But chances are you're looking at one of two things first - the title and a nice cover. If the cover is crap, it might turn you off. But if the cover and the title are appealing, chances are you're going to pick it up and read the synopsis on the back.