That's nuts. The way they state it is a problem. "Unclaimed points in 'your' account", is a problem. It's clickbait.

The problem is spamming. Absolutely. It is making Steemit feel like a platform filled with ads. Just done differently.
Do like others, write posts to get known, find ways to be on a discord radio channel and talk about it. Don't spam people. Bad business.

I agree with you. They are growing, becoming sour and greedy. Nothing grand to take part of that.