If I were to ask 100 Rainbow Chasers, only ONE would know who he is
If we take a look at the fundamental elements of "any" business, not just an online businesses, we have...
1) Value
2) Marketing
3) Sales
2) Marketing
3) Sales
Now let's take a brief look at how to work through the list:
1) Value
If you create a solution to a problem that many people have, and you can fulfill the promise you gave them before you took their money; there's nothing stopping you from doing well in business.
However, if you're mindset is shifty - in that you have somehow fooled yourself into "believing" you can fulfill a promise or a claim you made, based solely on what you "studied" rather than practiced - then you won't do very well at all.
It's not too difficult, right?
2) Marketing
Who have you learned from?
What books have you read?
If I asked that question to 100 rainbow chasers, I'll be lucky to get just one of them to tell me who Claude Hopkins is. Who Eugene Schwartz is. Who...!
Remember, what you learn will be reflected in what you earn.
This is common sense considering the "knowledge" you acquire is what you use to leverage out in the marketplace.
If all you buy are tactical loopholes and $7 products that promise to make you lots of money, then that's the value you have just placed on yourself. All you can do after that, is go out and teach people the same low quality information.
Think about that^^^^
3) Sales
Most people go to JVZoo, pick up a product that looks like it'll make them money, and without even using it, they go and promote it to their email list.
Bad idea.
Think of how hard you have to work to get that email list built?
It can be a lot of work, right?
So why do so many people waste all that hard work by promoting shitty affiliate products they don't even use themselves?
Well, because it's easier to do it.
Yes, it's easier to do that, but it's not easy to build the list and write the emails, and set up the squeeze pages and create the lead magnets.
That's quite a bit of work, and yet, when you start peddling junk products to your list because it's easy to do so, you're undoing all that hard work.
Kind of bassackwards I think!
Here's a quick video I recorded today to help you figure out what type of email marketer you are.
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| Watch Video (22:49) |
 Video powered by Dubb |
Just something to think about going forward.
Have a good one.
--Marty
P.S. - Oh, remember what I said up above about all that hard work about creating squeeze pages, lead magnets, etc.? Well my friend Cliff created one that has all of it built already. All you have to do is DECIDE how you are going to market to the leads you collect. Take a look