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RE: I ran a Google Adwords Campaign to promote my steemit blog - These are the surprising results
This is good stuff. I'm currently running a FB ad to my scaredycatguide.com website, but never thought to send one to my steemit posts. It's essentially the same content I am posting to both so might make some sense.
It´s always helpful to support all of the 'satellites' (e.g. twitter, FB, steemit) with a little portion of paid media. In the end it will strengthen the core brand (in your case: the main website).
Thanks for your kind feedback and shared experience!