From what I have seen and learned it is not a direct competitor of Steemit. We have a lot of volunteers who want to help and educate people.
Make sure to follow @onosocial for upvotes.

I can't really tell you anything about if it will be a good buy, although I myself have gotten some EOS heehehehe.
From the plans I have seen and the videos of Ke Xu the plan is to get the tokens available for investors by the 2nd year.

Most of the tokens will be more on content producers at the start.