Online Advertising for Start UPS

So, you want to get started with internet marketing? As an internet
marketer, you’ll be able to earn money from the comfort of your
home, with no limit as to how far you can scale and grow your
business. It’s highly rewarding, and it’s a skill that you can use to
land jobs, or market to other companies, too.
In short, you’ve made a very good decision!
Perhaps you’ve seen friends, or people online who seem to be
earning money from the comfort of their home – and doing very well
at it indeed. Now it’s time to give it a go yourself!
There’s just one problem: it’s all rather complicated. If you’re not
familiar with the world of internet marketing, then you might even be
wondering how it’s even possible to earn money online without selling anything physical! It seems like everyone is promoting
eachother and no one is actually shipping any physical products.
Then there is all the jargon: PPC, affiliate marketing, display ads,
SEO, SMO, CTR, CPA…
It’s all a bit daunting and it’s certainly not clear how or where to start.
Read on then, and we’ll take a look at everything you need to know
in order to become a master of internet marketing and to start
making lots of money online.The first step to creating an online business is to choose what kind
of online business you want to create. This starts by choosing a niche
– what is the subject matter you will be dealing with?
In this chapter, you will learn how to do this, and you will see how
this initial decision goes on to influence every other step.
• What is a Niche and Why Does it Matter?
Every site should have a niche which describes the kind of thing that
you will be writing about and the people you will be writing it for. Your
site might be a 'general' site or a personal blog that doesn't stick to any particular topic, but even then there will be at
least a 'theme' or a feel tying it together. You might write about
books, coffee and the city, but that's still a niche in its way and it's
one that will attract a very specific type of person.
And knowing and understanding your niche is incredibly important if
you hope to be able to make a success of your site. Unfortunately,
too many webmasters do not really fully understand their niche and
their sites tend to suffer as a result.
Essentially you should know what your niche is. For most site owners
or bloggers this will be an incredibly easy question to answer: the
site will probably be about 'football' or 'technology' and that's fairly
easy to define.
If your site is more general though, then make a list of all the topics
that you write about regularly and then think about a) what ties them
together, and b) what kind of person will read them. You've probably
created a new niche for yourself, but as long as your future content
meets those same criteria then you will be on the money.
The niche you pick should primarily be determined by your own
interests. If you’re going to be living and breathing your blog for the
next 10 years, then this NEEDS to be something you’re keen to learn
and write about.