What ONLINE MARKETING is?
First of all, you should know that online marketing has several names, such as: internet marketing, web marketing, Internet marketing, search engine marketing - a general confusion for search engine marketing SEM) refers only to search engine marketing.
Online marketing is not different from classic marketing. The ultimate goal of marketing (at least for me) is selling, no matter what you sell (products, services, information, etc).
Online Marketing Incorporates the Following Marketing Types:
- search engine marketing (SEM) - search engine marketing (highly related to SEO, SEO is part of SEM)
- search engine optimization (SEO) - search engine optimization
-Email Marketing - is extremely important. if you do SEO and do not do email marketing means you throw 90% of trash traffic!
-social media marketing (SMM) - actions taken on social platforms (blog, twitter, facebook, social networks, forums, etc.) to connect and build a relationship with your target audience (clients and potential clients)
-content marketing or "content marketing" - video marketing, article marketing, image marketing
-affiliate marketing - here you have an example of a profitable business using the affiliate marketer (section 4)
-banner advertising
-viral marketing
-word of mouth marketing - mouth-to-mouth marketing - this type of marketing is based on customer --recommendations (you liked a movie and recommended it, you liked a brand of ice cream and laughed at your friends)
-black hat online marketing - Warning: This is not a long-term model, not recommended for beginners and people without advanced technical skills, can yield very short-term results and raises the problem. It's totally uncomfortable, just told him to know about his existence.
From my point of view, online marketing influences everything!