I never thought they would succeed on it - but they did, Vipps has become the de-facto payment method in Norway during the last couple of years. The biggest Norwegian bank was bleeding money in the start, market penetration and the network effect was the number one priority, profitability was the least priority.

The bad thing is that Vipps isn't for everyone.

• Vipps can blacklist whatever customer for whatever reason. I'm blacklisted and can't use it.
• One can only send money from an android or iPhone. It was working on my Jolla for a while, but eventually it didn't. One is not supposed to have root access to the device. Why is it needed to trust the client? (Swedish Swish is better, it can work through sms)
• It's needed to be a registered resident of Norway to use the solution.
• It's needed to use a phone. I prefer doing things from my laptop if I'm sitting by it.

Credit cards are used as the backend, and we all know how secure credit cards are.