advice...worth what you're paying for it.
jazz it up. Make short, sweet, concise reports..with pictures.
figure out an angle..

"This is brian williams...and I was there..."

er..

no..not that one..

"This is mryuka...hiding under an overturned burned out car in down town caracus..bringing you this exclusive news report...

etc..
"...

or something.

get a logo

like that...or

read this book Moon is a Harsh Mistress
be careful.