When people are so empty inside that they trick themselves into thinking that they feel 'good' in response to having resources used for/on/by them for basically nothing - that could have been used to feed and help destitute people.. We have a major issue.
The same gap of heartlessness that the homeless woman suffers with - is the same that the empty 'rich' woman suffers from - they just experience it from different ends and have different experiences as a result (with the poor end tending to be brutally and savagely more harsh in most cases).