Did i get it?
After reading all of it, i came to a conclusion, that M$ is saying "The Reason we are actually Spying on you is, that you are not mean to others, don't spread hate and be more civil to each other".

• It seems like, M$ just wan't them to be more comfy, so the consumers speak more about the stuff they like and mostly wish to buy and or personal Information, that can be made to money's?

Maybe i am just reading things or don't understand, because my English is a bit limited?
But as a gamer it's common to say mean stuff to others while playing against each other, even if it sounds like hate, it's not personal, it's competition!

So it's just a Sign, they are Listening and they let you know about it!

It's also a common tactic, they don't make a secret about it, like Alexa, Google and Facebook, a lot know about the spying, but the consumer don't care, because they have nothing to hide...